Use this Google Analytics SDK for Android to track information like: app installations, active users and demographics, screens and user engagement, and crashes and exceptions. This SDK is in version 4 and requires the installation of Google's Android SDK prior to use. See the extensive documentation for instructions on how to get started tracking your app's statistics.
Sentiment analysis is an important community engagement metric, and with APIs like the WebKnox Text Processing API, it is an analytical technique now open to any business. This tutorial examines how to use the WebKnox Text Processing API to conduct a sentiment analysis and to create a visualization that summarizes audience reactions.
Mobile location analytics service, Euclid, has announced a new reseller program, which comes with access to the Euclid API, to scale its Wi-Fi analytics solution for brick and mortar retailers. The reseller program will also allow developers to be certified as API integration partners.
It's all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it's really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.