January 10, 2017
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Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.
Publisher Pearson recently launched its new API program with three of its top titles. The new platform provides a common set of tools that developers have grown accustomed to: documentation, sample code, app showcase, blog, forum and FAQs, for example. Pearson has a lot of content to pick from with its core offerings, as well as its numerous partners, and they decided to start by launching three very different content APIs: FT Press API, Longman Dictionary API and Eyewitness Guide to London API.