The Google DFP Reporting Java SDK is a Client Library for AdWords and DFP. The DFP client libraries offer wrapper functions and features that allows you to develop client applications. The Google DFP Reporting API provides a way to build applications that manage inventory, create orders, pull reports, and more. Google is a technology company that specializes in Internet-related services and products that includes online advertising technologies, search, cloud computing, software, and hardware.
Textmunication first introduced its automated messaging platform last year. Now, the company has introduced a suite of new APIs that evolves the company into a complete CPaaS provider. With a continued focus on health clubs, Textmunication continues to add communication features to its platform.
Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.