The Google DFP Reporting PHP SDK is a client library for AdWords and DFP. The DFP client libraries offer wrapper functions and features that allows you to develop client applications. The Google DFP Reporting API provides a way to build applications that manage inventory, create orders, pull reports, and more. Google is a technology company that specializes in Internet-related services and products that includes online advertising technologies, search, cloud computing, software, and hardware.
Opening a panel on enterprise use of APIs this morning at API Strategy and Practice in Amsterdam, Kin Lane of API Evangelist, said that “Where the enterprise is colliding with web APIs is fascinating. Helping enterprise understand web APIs, but also helping web developers understand the enterprise is an essential next step.” Helping unpack enterprise use of APIs, were panelists Isabelle Mauny, Director of Product Management at WSO2, Ismail Elshareef, Open Platform at Edmunds, Laura Heritage, Principal Consultant at SOA Software, and Toralf Richter, Senior Manager Engineering at Tom Tom Business Solution.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.