The Google DFP Reporting Ruby SDK is a client library for AdWords and DFP. The DFP client libraries offer wrapper functions and features that allows you to develop client applications. The Google DFP Reporting API provides a way to build applications that manage inventory, create orders, pull reports, and more. Google is a technology company that specializes in Internet-related services and products that includes online advertising technologies, search, cloud computing, software, and hardware.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.
Thirteen APIs have been added to the ProgrammableWeb directory in categories including Events, Financial, Cities, and Internet of Things. Featured today are two APIs that provide debt and securities data from the U.S. Department of the Treasury. Here's a rundown of the latest additions.
As platform-as-a-service (PaaS) starts to gain traction in the enterprise, an opportunity to standardize on a common application development platform—both on-premises and in the cloud—is starting to present itself. Case in point is a new alliance between Microsoft and Apprenda under which Apprenda will deploy its PaaS environment on top of Microsoft Azure.