Developers can use the Google Firebase AdMob Android SDK to initialize advertisements in mobile applications. Google Firebase AdMob SDKs offers a number of different ad formats, including Banner, Native, Interstitial, and Rewarded Video. The SDK can also be used with or without Firebase
Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.