Developers can use the Google Firebase AdMob Unity SDK to initialize advertisements in mobile applications. Google Firebase AdMob SDKs offers a number of different ad formats, including Banner, Native, Interstitial, and Rewarded Video. The SDK can also be used with or without Firebase
A mobile app using the Google Analytics API ran into a really good problem to have. It got popular. The Analytiks app had enough users that it was frequently going beyond the 50K requests per day allotted to each developer. Each users has to authenticate, but then all share a single pool of requests. By contrast, the Twitter API's per-user limit makes more sense.
One of the unfortunate choices that developers have been required to make over the years is deciding whether to take advantage of the native capabilities of a mobile computing platform or rely on a Web-based approach that makes it simpler to leverage one code base across multiple platforms. Looking to put that issue to bed once and for all, Embarcadero Technologies today announced AppMethod. AppMethod is an application development platform that makes use of objects to allow developers to invoke the native capabilities of any mobile computing platform within the context of a single code base.