Developers can use the Google Firebase AdMob Unity SDK to initialize advertisements in mobile applications. Google Firebase AdMob SDKs offers a number of different ad formats, including Banner, Native, Interstitial, and Rewarded Video. The SDK can also be used with or without Firebase
Smartphones will continue to play a bigger role in our lives. The results of a recent study by research firm Mind Commerce confirms this. According to the report, the telecom networks API industry will grow 38% and account for $157 billion in global revenue by 2018.
Google today opened up its Android Instant Apps tool to all developers, allowing any app writer to create and publish an instant app. The idea is to increase the likelihood that people will find your app and, based on a preview within the browser, elect to install it. Who doesn't want more installs?
Google released a new software developer kit today for Google Play Services 8.4. The revised developer toolset includes a handful of new capabilities thanks to revised APIs. Play Services 8.4 and its new features should go a long way to improving app behaviors for Android devices.