Equipped with repositories for developer resources and source code examples for AdMob and DoubleClick for Publishers, Google Mobile Ads Objective-C SDK aids the development of iOS-based mobile advertising applications for optimizing monetization capacity. The SDK supports the building of mobile apps that run on the advertising identifier (IDFA) platform of Apple gadgets. Utilization of the IDFA platform in the SDK requires strict adherence to the stipulations spelt out in the iOS developer program license agreement.
Matthew David from TheAppBuilder.com is an intense individual. He has seen the opportunity lying in front of mobile application developers and I suspect that it’s keeping him up at night. No, its not tied to a single platform. The opportunity he sees is based on a trend that involves billions of mobile phone users around the globe. “There are 7 billion people on the planet, 4.5 billion of them have cell phones” David explained, “currently 5% are smartphones. By the end of 2012, we’ll see that number move to 20%.” That’s about 700 million new smartphones, for those of us counting along, that will be coming online this year. Let that number sink in for a moment. If you’re a bit skeptical, note that some projections put 2012 iPhone says at between 125 and 200 million, and that’s just one phone in the market.