Google Mobile Ads Swift SDK is equipped with repositories for developer resources and source code examples for AdMob and DoubleClick for Publishers. It aids the development of iOS-based mobile advertising applications for optimizing monetization capacity. The SDK supports the building of mobile apps that run on the advertising identifier (IDFA) platform of Apple gadgets. Utilization of the IDFA platform in the SDK requires strict adherence to the stipulations spelt out in the iOS developer program license agreement.
Google has begun pushing out Google Play Services 4.4 and along with it a host of new APIs for developers to use in creating applications for Android devices. This new version of Play Services stuffs in improvements to maps, location services, game services, mobile advertisements and Google Wallet.
From the two sides of the globe, CA Technologies -- owner of the Layer 7 API Management Suite -- has announced new API services aimed at providing developers and enterprises with a full mobile suite platform. At DeveloperWeek in San Francisco, Dana Crane, senior product manager at CA Technologies, launched the General Availability of the API Portal; at Mobile World Congress in Barcelona, Dimitri Sirota, Layer 7 cofounder, talked to ProgrammableWeb about the launch of the API Gateway.