At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
It will give a whole new meaning to platform shoes. Online shoe retailer Zappos is alpha testing its upcoming API. The platform has endpoints to search products and provide details, such as price and images. Pairing the API with Zappos' affiliate program, developers could also make money when users buy products.