May 27, 2016
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Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
Last month Yahoo! announced BOSS, its Build Your Own Search Service, which "allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search." The REST API allows developers to get results in XML or JSON format for web, news, and image search queries. Recently the official Yahoo! Search Blog showcased a handful of the best mashups that third-party developers created in BOSS's first month of operation.
Gravity, focused on personalizing the internet, has launched a new series of free APIs to further its mission. The APIs enable web publishers to recommend content to users in addition to sponsored stories from paying advertisers. Prior to the API offering, Gravity tools provided recommendations based on demographic and interests through widgets and home page personalization. The API should expand Gravity's reach into mobile apps and deeper web adoption.