Googleads PHP SDK makes it easier for developers to build native app elements for AdWords API and DoubleClick for Publishers API. The SDK supports PHP version 5.3 and above, and works with SoapClient, OpenSSL and cURL extensions. It simplifies the storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
Amazon is testing a self-serve advertising API that will allow brands to automate and manage their Amazon advertising campaigns. According to Digiday, the API will offer brands a "systematic approach to adjusting and reporting campaigns and offer capabilities to automate the ways campaigns work."
With the mobile app business rapidly growing and with digital content and digital superstores now being a major player in content distribution, so analytics data needs to shift accordingly. Having tools that enable developers and customers to better understand detailed user demographics and how people are actually using their mobile apps can only mean better business decisions, and of course, better revenue. Enter mobile app analytics service, App Annie; a sophisticated tool that tracks an app's metrics and provides accurate App Store market data. The App Annie public API adds even more convenience for App Annie Analytics customers by providing them with access to their account data and reports.