Googleads PHP SDK makes it easier for developers to build native app elements for AdWords API and DoubleClick for Publishers API. The SDK supports PHP version 5.3 and above, and works with SoapClient, OpenSSL and cURL extensions. It simplifies the storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
eBay completely revamped its API portfolio to create a seamless experience across the eBay developer experience. The launch includes 10 APIs in total, on both the buy and sell side. The APIs replace some legacy APIs and include a number of completely new features for enhanced integration.
A new API from Facebook will deliver recommendations to advertisers. The feedback should help advertisers create more successful campaigns. Facebook is offering insights on what works and what doesn't to help advertisers navigate the ins and outs of advertising on Facebook.