Googleads PHP SDK makes it easier for developers to build native app elements for AdWords API and DoubleClick for Publishers API. The SDK supports PHP version 5.3 and above, and works with SoapClient, OpenSSL and cURL extensions. It simplifies the storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
Changes to an API Terms of Service (TOS) are an inevitable part of API operations, and as API owners work to evolve their APIs, changes can often be at odds with the community. As some API seem to struggle with the best way to update, Google's approach appears to be more balanced. Google just updated its TOS for Google Earth and its popular Google Maps API.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.