Factual Inc, a company founded by ex-Googler Gil Elbaz that is creating a collaborative data platform, announced extensions to its Factual APIs today that are aimed at improving the ability to target advertising and provide other geo-based capabilities in mobile applications. The three new APIs, Geopulse, Reverse Geocoder, and World Geographies, fill gaps and extend the scope of Factual’s API portfolio. But the way that Factual thinks about its APIs also holds lessons for anyone who is mapping out an API strategy of their own.
MapQuest is inviting developers to take its MapQuest Static Map v5 API for a spin while in beta testing. The refreshed API has a handful of new features that should appeal to developers who rely on MapQuest's mapping tools. The beta is being offered for free through the end of 2016.