The use of location in applications is a key differentiator today. While the current craze towards Location Based Services is gravitated towards deals, coupons and services, we often overlook the most fundamental of them all i.e. the news in your vicinity. Outside.in, a location based news aggregator, has welcomed 2011 with enhancements to its Outside.in API that could give rise to a new set of hyperlocal news.
APIs are not new. Anybody who’s been involved with enterprise apps knows this is true. And yet, “suddenly,” they’ve moved from a development tool to a critical component of an online or mobile business strategy.