Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.