eZ-Xpo, virtual tradeshow management platform, announced the release of the eZ-Xpo Open Event Management API. The API integrates with third party applications such as Eventbrite, Cvent, Etouches, Amiando, and many more. Integration with the API allows third party apps to include management planning, registration, and promotion for events.
Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.