Berlin start-up Readmill, is providing a platform for eBooks that connects readers regardless of what platform they are using. Readmill's core offering is a free bookreader that competes head to head with Amazon’s and Apple’s offerings. Unlike other eReaders, Readmill is based on a device-neutral, API-driven platform that integrates social recommendations, annotations and geolocation services.
Geolocating your users can create a better experience, but it can also be used in devious ways. For example, cathysteeth.com claims to have a cosmetic dentistry solution discovered by a mom. And wouldn't you know it, Cathy lives in your home town. And your home town.