For decades, public radio in the United States has provided accessible news and educational content to millions of listeners. Despite its popularity, traditional radio has a local broadcast range and limited opportunities for interactivity, and the rise of online social media has challenged public broadcasters to redefine their roles for the Internet age. National Public Radio (NPR), which produces popular programs such as All Things Considered and Talk of the Nation, has been a pioneer in embracing web technology by making its content available through a rich, standards-based API. Until now, the API operated much like a broadcast radio station, as it could only be used to retrieve content from a central location. However, NPR has taken a major step toward incorporating the read-write capabilities of the web for content delivery, with its announcement of a new feature called API Ingest. This update which will allow authorized stations to not only download programming, but to post content to the NPR API.