March 2, 2020
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This article is the first of a three part series from MLSDev that shows you how to build an eCommerce API using Ruby on Rails. In this part, readers are shown how to set up your API to populate your online store with the products that you will be selling. A Github project accompanies this series.
Apigee's I Love APIs Conference from Sept. 8-10 in San Francisco encourages developers, IT managers and business strategists to discuss using APIs for digital transformation.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.