March 28, 2017
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Google has added many features to its AdMob SDK, and has completely overhauled the AdMob API. The goal of the improvements is to give better insights and reporting to publishers. Developers access to AdMob metrics traditionally required the AdSense API. The new AdMob API will replace that.
MapQuest's recent entree into mobile developer tools is an interesting one. Choosing Android over iPhone means going toe to toe with Google, a familiar competitor to MapQuest on the mapping front. Mapping is logically MapQuest's turf. The company was helping people find directions online before Larry and Sergey were even in graduate school, let alone leaving to found Google. Of course, another way of looking at it is that Android is in line with MapQuest's latest push to open up mapping data.