June 8, 2016
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While Google leads the way in web search and Yahoo leads the way in answers, many upstart services are attempting to help you make decisions by giving you smarter answers to your questions. Microsoft has billed its new search offering Bing as both a "decision engine" and an "answer engine." Now there's Hunch, a new start-up founded by Flickr's Caterina Fake, which also aims to be a decision engine, but using a very different model. By first asking the user questions ranging from food preferences to pet peeves, Hunch tries to provide answers to questions that best match the user's interests based on crowdsourced data collected from other users.
A few months ago, ProgrammableWeb announced the release of Heroku’s Platform API, which allowed developers to integrate the Heroku platform with third party applications and services. Now, Heroku has launched a public beta for OAuth 2.0 support for the Platform API. OAuth 2.0 support allows developers to control service needs as opposed to offering full service access to all user accounts.
While adoption and usage of APIs tends to vary widely across different vertical industries, the one segment that has benefited most from APIs is online media. Thanks to APIs, the cost of distributing online content has dropped significantly thanks to online properties that need to content to attract people to their sites.