April 8, 2017
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Most people -- especially developers -- don't know or care about what Broadcom is. For decades however, some of the biggest brands in the industry (Apple, Samsung, Dell, etc.) have relied on the semiconductor maker to enable the computers and mobile devices they sell for network and GPS connectivity. If the company had a "Broadcom Inside" logo, you'd be shocked to learn how many devices could bear it.
Google Cloud Platform is positioning itself as a major player to help mobile developers get off the block fast. While the platform was complete in terms of its Compute Engine (IaaS), App Engine (PaaS) and cloud services (Storage, Big Query, etc), developers still had to do the work of connecting the pieces. If you were a mobile developer who wanted a quick starter application in the Google cloud, you had to figure out the pieces. Similarly, if you were looking to expose your app engine applications as a bunch of REST-based services that would scale to heavy loads and work across multiple mobile devices, you had to work on your application to do so.
This week, Google announced a new top-level domain for mobile apps needing a home on the web: .app. Google sees many benefits for apps owning some space on the web, and its main selling point for the .app TLD is the built-in security requirements to communicate with an .app website.