October 5, 2015
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Response Tap, leader in voice-centric marketing technology, recently released the Response Tap API. The Response Tap API enables developers to include Response Tap's number provisioning, call features, and reporting features within third party apps. Response Tap's proprietary software allows companies to track a caller's actions on a website before, during, and after a call. Such tracking technology provides better understanding of marketing activities.
APIs are giving more leverage to small independent players. Whether it’s a single developer, or a small web development team, each quality API that is produced gives them another leg up. There is a wonderful varied ecosystem emerging here with many highly specified niche players. TinyPay.me is one such player, offering e-commerce services with focus on simplicity and product placement. The TinyPay.me API gives developers a unique online storefront option.
CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.