This year's Demo show is going on in Palm Desert, CA this week, and although many of the companies are early-stage startups just getting their main product ready for the public, here are 5 that use, or plan to use, APIs for a strategic advantage.
Last week we reported on the release of another API by The New York Times: the Times Bestseller's API. Well it didn't take long for the API to make its way into a neat book recommendation engine called Reading Radar.
While there’s lots of coverage to the impact of electronic distribution to the world of mainstream book publishing, Bookboon has been quietly transforming the world of textbook publishing. Bookboon uses a self-developed API to deliver their electronic books to Facebook users via their custom Facebook app. Additionally, they use the same API to make their titles available to partner bookstores, allowing resellers to integrate the Bookboon product line into a general catalog of available titles.