APIs open up a lot of unique opportunities that require engineers with diverse skill sets. You can see this in both the engineering and evangelism roles below from Stormpath, Xero and Klout. Being a polyglot is as important as ever, especially when the technology you're building by definition can work with everything else.
Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.