Californians have long had the ability to track lottery updates on their mobile phones, or get updates via the lottery's Twitter account. However, with the release of the CA Lottery API, developers may have entered the scene as California's latest player of the odds.
PeopleBrowsr is another “noise to signal” processor of the social media tidal wave. The Research.ly platform they provide is impressive and engaging. I had to pry myself away from it. It is a tool to answer the question, "who in this social media landscape is relevant on this topic?" but that is just the beginning. The PeopleBrowsr API is a pay to play way to gain social media intelligence.