March 17, 2018
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A recent report by the Aite Group entitled "The Case for Mashups in Capital Markets" projected that despite the current financial climate, capital market firms will spend $35 million in mashup technology this year. According to the report, which surveyed 13 major capital market firms around the world, these companies will be willing to invest in mashups in order to address a variety of business processes:
See how Kocomojo enabled marketers with the Google Maps API and beacons to create geo-targeted and hyper-local boundaries that trigger campaigns on customer smartphones.
The business networking site LinkedIn has now launched a new application platform they call InApps. It's an OpenSocial-based platform that enables third-party developers to create applications that get embedded into LinkedIn user's profiles. While this follows along the model used of Facebook, MySpace and host of other social platforms, it differs in its emphasis on being business centric in nature and, like the service itself, follows a much more controlled and button-downed approach. And like the LinkedIn API that we reported on last year, access is limited based on an approval process.