May 7, 2016
Single purpose API
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Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.
If there's a problem, fix it. Sounds simple enough, but what if you don't quite know what the problem is? For business, customer feedback is vital in the race to stay ahead of the pack; knowing what is and isn't working for people is key. The Medallia API provides a solution to this problem.