August 21, 2015
Single purpose API
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Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
One of the more problematic elements of building any application is managing end user identities. Writing the code to manage who gets to access any given application not only is time consuming; it doesn’t usually add much in the way of unique value to the application.
Google has just launched the Reseller API allowing Google Partners to integrate components of Google Apps reseller tools into their own customer and sales systems. Using the Reseller API, authorized reseller administrators and service integrators can "place customer orders and manage Google Apps monthly post-pay subscriptions."