Last week at the Dreamforce event in San Francisco, Saleforce.com unveiled its new mobile platform called touch.salesforce.com. Built with HTML5, touch.salesforce.com will allow users to access salesforce.com apps on iOS and Android smartphones and tablets. At Dreamforce, Saleforce.com acknowledged that the future of the enterprise is both social and mobile, and the Salesforce.com APIs are a driving force.
Developers worried about surpassing mobile app size limits can find salvation in the new modular SDK from MoPub. It allows developer to customize the SDK for only the ad formats they want or need to use. This means developers have more control over their app's size and can improve performance.