May 24, 2016
Single purpose API
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There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.
Google further expanded its potential to become a virtual reality platform with expanded WebVR support to Cardboard. Prior to the announcement, Google limited WebVR support to Daydream-ready phones. Through the use of WebVR, Google encourages developers with cross-platform opportunities.
While most organizations are still struggling with just how to cope with giving mobile computing devices access to the corporate network, a second wave of mobile computing is already starting to gain momentum.