SiteScout, a Canadian self-serve media buying platform provider, announced the launch of the final, completed version of the SiteScout API which allows developers programmatic access to the SiteScout real-time bidding (RTB) platform. The company has just added the Campaign Management component to the API which allows users to fully control their SiteScout campaigns.
Guggy is a new smart contextual GIF maker. Through the use of Natural Language Processing, Guggy selects a humorous GIF to complement input text. The end result is what the company calls a "GIF Message" - a GIF with text overlaid. Guggy offers complete access to the platform via a free REST API.