April 26, 2016
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Along with the growth of APIs in general has come the emergence of the API as a product. Many times a new startup is entirely an API. When the entire company is an API, you'd better choose the right API business model. When the API is the product, or the whole business, many times this means charging developers to use your API. It turns out, it's not just about how much you charge them, but how. This post will look at the many different ways that API-as-product companies are getting developers to pay for access.
It's surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The "SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA" loads text data from any Web Channel that has a publicly available API. Once the data is into its system, SAP's software takes over.
Mastercard recently announced the Mastercard Innovation Engine. The engine acts as a marketplace for next generation digital customer experiences. The marketplace allows Mastercard and collaborators to offer API access to customer-focused digital experiences through plug and play solutions.