Our API directory now includes 221 marketing APIs. The newest is the Front Door Daily Deals API. The most popular, in terms of mashups, is the SendGrid API. We list 10 SendGrid mashups. Below you'll find some more stats from the directory, including the entire list of marketing APIs.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.