July 20, 2018
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Build any apps lately? Maybe you're a small outfit, or part of a huge enterprise with an entire strategy for brands and apps. But every enterprise needs to answer this question: Who are the people that use your apps--do you know your customer? Appboy specializes in that issue--and in many other aspects of mobile CRM, from getting messages out to users when a bug causes a problem, to integrating social network information for sharing, from customer feedback modules, to push messaging for special deals, and cross promoting with notifications and updates.
With respect to Web APIs, the industry has clearly and emphatically landed on REST as the standard way to implement these services. And for good reason... REST, which is generally implemented as a one-size-fits-all solution, is an excellent choice for a most companies who wish to expose their content to third parties, mobile app developers, partners, internal teams, etc. There are many tomes about what REST is and how best to implement it, so I won’t go into detail here. But if I were to sum up the value proposition to these companies of the traditional REST solution, I would describe it as: