Mashup contests can be a good way to reveal the variety of applications that are possible when the developer community is provided with a quality API. At the recent BarCamp London 5, Stefan Magdalinski, CTO of MOO.com, ran a weekend-long MOO API hack competition. The MOO service and API let users submit custom designs that can be printed onto products like business cards, sticker books, postcards, etc. These products can then be sold through an online store.
With developers more or less forcing the issue all kinds of new data models are finding their way into the enterprise. One of the more popular ones are a form of NoSQL database technology based on a Key/Value store architecture. As a leading proponent of such an architecture Couchbase has already seen a 400 percent growth in sales this year, which accounts for why it was able to announce today that it has picked up another $25 million in financing.