The whole point of investing in Big Data is to drive the development of a new generation of data-driven applications. The challenge most organizations will face is that once they build those applications they will need to have a robust set of APIs through which to share the information those applications create.
The ability to analyze information and use the results to make more informed decisions is something that interests a lot of people. Developers, publishers, and small to large business owners all collect an overwhelming amount of data pertaining to the work that they do. Employing a staff of analysts to sift through the onslaught of what can sometimes seem to be useless information is obviously one way to solve this problem, ‘Machine Learning’ is another.