July 9, 2018
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AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
Of the many things that developers need to worry about when attempting to create a successful app, two points rise to the top. First, the app can't crash, and second, it has to respond to user input quickly. This is easier said than done, however, thanks to a deck that's stacked against developers. Crittercism spent a month collecting over 1 billion data points and determined which devices, operating systems, and networks best lead to stable - and profitable - apps.
IBM has announced that it is acquiring the digital and data assets of The Weather Company in a deal reportedly worth more than $2 billion. The acquisition will hing on IBM's ability to create value by applying Watson to The Weather Company's data to create predictive weather analytics solutions.