July 9, 2018
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emfluence, a full-service digital marketing agency, has added an API to its online Marketing Platform which allows customers to create, deploy and track multi-channel online marketing campaigns.
The convergence of big data analytics and the API economy has been prognosticated for a while. Now Apigee wants to turn that prediction into reality. With the acquisition today of InsightsOne, the provider of API integration and management tools is moving to tightly couple predictive big data analytics software with applications looking to invoke analytics via an API. Instead of building predictive analytics capabilities from the ground up, Apigee CEO Chet Kapoor envisions a world where developers apply analytics to any number of processes via an API.
Have you ever heard of a Chief Science Officer? I recently spoke to Kontagent’s CSO and was excited to learn that Kontagent’s world of big data processing is one of the few places in the world in which academic exercise is directly applicable to industry. Kontagent is a user analytics platform which can easily be integrated into any web site or mobile app. The ease of integration results from the decision to provide a RESTful Kontagent API.