MBaaS provides mobile developers with LIBERTY and CONVENIENCE. LIBERTY in the sense of self-determination, control and an independent destiny--they can communicate with, manage, understand and serve their users without being beholden to external influences. An app developer who doesn’t control their users has no independent future. CONVENIENCE is a simple matter of reducing time-to-market, risk and cost of development.
There are now a number of backend-as-a-service companies focused on mobile developers. We list 6 backend APIs that help with common mobile tasks, including the Cocoafish API, which was today acquired by Appcelerator. But it's a much bigger ecosystem, as shown in the infographic below.
Parse makes a great run at attracting developers to its platform and engaging them by providing clear documentation for the Parse API and SDKs. Making developer documentation and SDKs freely available is an excellent strategy, and a top notch strategy is important for this company.