Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.
The new Contentful API seeks to disrupt current content management workflows with an API-first approach. The API service uses a presentation agnostic platform to allow content to be distributed across any device or application. Built from the knowledge and experience gained when Contentful founders managed StorageRoom – a platform used by over 1,000 international customers to push content to applications – the new Contentful has taken the lessons learned to create a wholly new content management system.