The KiSSmetrics Android SDK by KiSSmetrics allows API communication to implement marketing optimization features in online campaigns. It includes set up, example calls, and optional automated tracking.
Google added location insights to its Google My Business API. The feature allows businesses to retrieve a number of searches, views and actions about a specific business location made from Google resources (e.g. Google Search, Google Maps). Developers can aggregate data for actionable insight.
Understanding the usage of your publications used to be easy: if it's a book, count the sales. A magazine? Count the subscriptions. An article--count the circulation of the hosting publication. If you're a librarian, just look at how many times it was checked out. For impact, count citations. The digital universe requires new tools to measure these and the Scholarly IQ API is Scholarly's app for putting them right into your application. Scholarly IQ uses SUSHI to harvest COUNTER usage statistics.
This is the part two of a three-part series covering KPIs for APIs, based on John Musser's presentation at the Business of APIs Conference. This post covers developer funnels and potential KPIs, measuring the app ecosystem, and how developer experience can make or break your API.