The KiSSmetrics iOS SDK by KiSSmetrics communicates with the API to implement marketing optimization features into applications. Example calls show code to initialize the API, identify users, and track events.
Vungle recently announced the latest version of its advertising SDK. The Vungle SDK now features Cache Optimization to ensure that ads are available quicker than ever before. Further, the SDK supports the MREC ad format, which is a medium rectangle for in-app video advertisements.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.