CrowdRiff has announced API access to its Visual Influence platform. API access to CrowdRiff features allow users to deliver user-generated photos and associated features to marketing products and campaigns. Features include social media search, calls to action, photo acquisition, and more.
Contactology, an Email Marketing service, has announced the release of its API. The new API Version 2 has big changes that make it more developer friendly. First, it adopts the REST style over Version 1 that was based on SOAP. It also provides data as developer-preferred JSON. The changes make the API easier to use, which is good for everyone.
We have seen an explosion in the number of APIs that are now available to developers. It seems like almost everyone has one and those that don't are scrambling to get one. The focus now is clearly not on just having an API, but having a "great API." Two excellent presentations from Cloudstock, held earlier this month, give you an overview on the current state of the API market and tips on what makes a great API.