The KiSSmetrics Ruby SDK by Kissmetrics allows API communication to implement marketing optimization features into applications. It aims to engage users and analyze behaviors for customization purposes. In the usage section, developers can access methods with an Api Key.
As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
Dynamic Yield, a company that offers personalization services for the marketing industry, has expanded its APIs in order to streamline server-side implementations. The company is hoping to faithfully translate its portfolio into an experience that excels in a diverse set of environments.