December 5, 2015
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Fifteen APIs have been added to the ProgrammableWeb directory in categories including email, Telephony, and Fitness. Highlights today include APIs for Google Fit fitness applications and an API for promoting efficient app energy usage. Here's a rundown of the latest additions.
AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
Prosperent has released "the performance advertising industry's first and only celebrity product API." The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent's CEO, Brian Lovett, "hundreds of hours" are currently spent researching celebrity-product affiliations.