The Klaviyo Ruby SDK by Klaviyo interacts with the API to implement email marketing features into web projects. Resources explain how to use the SDK with Ruby, providing code to insert Klaviyo code in an application, record customers' actions, and record events.
To provide more options in searching for relevant contacts, Microsoft has decided to transition WorkingWith API users to its new People API. The People API not only provides more robust metadata than the WorkingWith API, the People API includes greater browse/search functionality and ranking system.
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.