The Klaviyo Ruby SDK by Klaviyo interacts with the API to implement email marketing features into web projects. Resources explain how to use the SDK with Ruby, providing code to insert Klaviyo code in an application, record customers' actions, and record events.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.