AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
LaunchBit, an email ad network, has announced a text ad API. Whether email publishers are blasting status updates, announcements or other news, the LaunchBit API will allow advertisements within the email to make API calls to data relevant to the ad. Monetizing websites with Ads has long been sound practice; however, monetizing emails is somewhat of an untapped market. With easy integration through an API, LaunchBit intends to take advantage of this underdeveloped market.
Here is a follow up interview with Raj Kadam, CEO of Viralheat API whom we have interviewed on the Sentiment Analysis API here. In 2012, Viralheat had about 30 billion calls over all its' APIs. Viralheat just announced a new API called Human Intent API.