Safaricom has long been one of the most innovative company's within Kenya, driving technology forward in both telecom and ecommerce. However, its API portfolio has lagged behind due to difficult integration and onboarding processes. The company has now changed that with a new API strategy.
It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.