Mobile backend-as-a-service (MBaaS) provider Kii has launched a first-of-its-kind A/B testing feature for MBaaS customers, which can also be used as a stand-alone tool for mobile app developers. Kii CEO and Cofounder Masanari Arai and Senior Vice President and Chief Product Officer Phani Pandrangi spoke with ProgrammableWeb about what the new features mean for mobile app developers and how to make use of their REST APIs and SDKs to better analyze the commercial potential, usage patterns, and growth opportunities of new app products.
