This is the Android SDK for Leanplum, allowing developers to access and integrate the functionality of Leanplum with Android applications and devices through C and Java. Leanplum is an application development platform that provides mobile A/B testing, messaging functionality, personalization, and more features for applications.
The push notification and in app purchase enabler, Urban Airship, has added a long-expected feature to its Urban Airship API. Users can now segment audiences by location using technology Urban Airship acquired from SimpleGeo.
APImetrics, an API testing and performance analytics services provider, has announced the addition of two new features to the APImetrics platform; regional API performance testing and automated API sample code calls. The regional API performance testing feature makes it possible to test API calls from different regional test nodes.
There are a number of advertising networks available for mobile applications, but game company Tap Me is creating one specifically for game developers. Tap Me has launched its iPhone SDK today, with plans to support other platforms soon, including a generic API that will allow developers full control of how advertisements are included in their games. Rather than simply provide display advertising, Tap Me ties the ads into in-game actions, with brands able to be integrated deeper into games.